Customer And Market Research

customer and market research

Market Research and Marketing

Do you have previous marketing experience where you didn’t get the results you expected? Marketing is a very important aspect of any business. Whether your business is offline or online, effective marketing as a result of decent market research is the key to your success.

Mistake #1: Most entrepreneurs just don’t know who their customers are, not knowing who they are marketing to, and not understanding the demand and the need of their customers.

Many people that I’ve talked to, who have previous failure marketing experiences, simply didn’t understand their audiences. Some tried to put advertisements on websites that have audiences around the age of 50, when their products are for people around the age of 20. Obviously you won’t get positive results when you do that and you are just putting up “blind” advertisements – advertisements that are of no interest to the targeted audiences.

Mistake #2: Not willing to invest in marketing

There are still a lot of people who simply don’t get the importance of marketing, and how quality marketing can significantly increase the growth of their business(s).  Some are willing to invest effort and cash in marketing, but they go for the cheapest marketing services. The results you receive are directly related to how much you put in. There are a lot of marketing services and opportunities out there but quality marketing will result in exponential increase in sales / leads over time.

Things to look into when managing your marketing campaign:

Understanding the age of the audiences that are suitable for your products

Understanding the marketing medium (channel) that is suitable for your marketing campaign

Understanding the variety (different types of people around the age of your audiences) of your audiences and make your marketing campaign targeted for the majority of your audiences for most effective results

Put little investment on your marketing campaign in many marketing mediums to see which ones performs the better results. Then invest more on your marketing campaign in the marketing mediums that produced the best results.

About the Author

Aaron Lee
Business Growth Strategist
The Entrepreneur Journey of a Business Minder

Why market research gives wrong results – blogging. Customer insight, client surveys and satisfaction ratings. Customer retention and business management issues. Conference keynote lecture.