Decision Making Through Market Research

decision making through market research

Should I take an offer to buy a domain name that I own, and don’t plan to use?

I am a writer and for a hobby, come up with domain names I think would be appealing to businesses. As a little experiment I bought about six available domain names for $10 each. I just got an offer from someone who saw one of the names parked on my domain dealer’s website so the offer would be binding. I got a market appraisal of the name that was 4X higher than the offer. What would be the best way to make a decision without going through a microanalysis of how to negotiate? (or SHOULD I go through some microanalysis – like market research, etc.)?

I’d just sell it.

Shopper Insight Film: Part 1 – Market Research